My first response was, "Huh?" It sure hadn't seemed like a religious store. Some of the merchandise was nice, most was on the line between cute and daring, and some of it was down-right scandalous. A bit of internet research clued me in that the verse on the bags is due to the Christian faith of the founders/owners of the chain. Okay, but something isn't quite jiving here. A clothing store that mostly caters to young women who are trying to show off their bodies can't Christianize itself just by putting a scripture reference on the bags...can it? It's a strange version of "in the world, but not of it" if you ask me.